February is Brigid’s (Bridget’s) month in Ireland, so Brigid’s greetings to you!
This is a time when we celebrate both the Celtic Goddess and the Christian Saint—two identities woven together in a way that defies clear distinction. Brigid is alive with resonance and symbolism: a patron of hospitality, the goddess of poetry and storytelling, the bringer of springtime and new beginnings (Imbolc), and the sacred custodian of place.
She also embodies a profound and timeless model of feminine leadership—one rooted in wisdom, care, creativity, and resilience.
Bridget is a strong name in my own family, carried by my grandmother, aunt, and several cousins. My daughter, too, bears it as her second name—though, for now, she finds it terribly old-fashioned (and maybe even a bit embarrassing). In time, I hope she’ll come to see its strength and take inspiration from it.
As for me, I’ll let Brigid’s spirit guide me forward this spring. In this month’s newsletter, I share my first new article in a while, tackling a tough question: Is Regenerative Tourism out of touch, or ahead of the curve?
You'll also find a link to a free webinar recording on Demystifying Sustainability Certification—a topic that’s more relevant than ever. Plus, I share an update on our ever-popular Certificate in Sustainable Tourism Destinations and a preview of my next conference event later this month.
If any of this sparks a thought, I’d love to hear from you. And if you find value in this newsletter, please feel free to share it with others who might enjoy it.
Wishing you a wonderful month ahead.
Beannachtaí Bríde ort!
