Benefits of the programme to participating businesses

To develop a peer to peer focused approach and knowledge transfer among tourism SMEs, consortium partners and the wider European tourism ecosystem in relation to the circular economy and regenerative tourism practices.

 To develop training for tourism SMEs in achieving sustainability certification, identifying the most feasible and appropriate programmes for each sector.

 To support tourism SMEs in the adoption of innovative regenerative tourism practices that involves a community led, holistic approach. This focuses not only on the prosperity of the destination but also the people and the planet as identified by the UNWTO (2021) and the objectives of several SDGs.

 To incorporate the principles of the circular economy in the short term and regenerative tourism in the long-term into tourism SME business development and value chain.

 To enable tourism SMEs to communicate their tourism offering while maintaining the ethos, culture and heritage of their destination.

 To create an innovative approach for monitoring the impact (social, environmental and economic) of regenerative tourism practices in tourism destinations.

 To ensure the role of the visitor as an ambassador for regenerative tourism in a destination through their own conservation actions and how this experience can result in positive word of mouth and repeat visit.